Through seamless associations with the platform's most-watched shows, brands can leverage the reach of the platform to unlock unprecedented returns. Apart from keeping the interest of audiences in mind with entertaining shows, the rising popularity of the platform and the quality of content paved the way for brands to reap the benefits of association with it. With its strong line up of original shows and movies it is clear that Disney+ Hotstar is well-positioned to continue its dominance in the Indian market. The seventh season of the Hotstar Specials Koffee with Karan was given a special mention and was in the elite list of less than 20 properties (across formats & languages) that crossed the 20 Million views mark in 2022.ĭisney+ Hotstar's strong performance in India is also a testament to the growing popularity of streaming services in the country. Akshay Kumar-starrer Cuttputlli topped the charts as the most watched original Hindi film followed by A Thursday and the comedy-thriller film Govinda Naam Mera, both on Disney+ Hotstar. These shows have received unprecedented response from the viewers.Įven for original movies, India seems to be glued to Disney+ Hostar. Disney+ Hotstar's original shows which made it to the top watchlist were 'Rudra: The Edge of Darkness', 'Criminal Justice: Adhura Sach', 'The Great Indian Murder', 'Dahan: Raakan Ka Rahasya', 'Human', 'Anupama: Namaste America' and 'Karm Yuddh'.
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